Google launching Price Extensions for Mobile Text Ads

By Maxtreme

Prospective customers are always concerned about the price of a particular product, no matter what their budget is. That’s the first bit of information they seek when they click on ads or links to your business. Marketers have known for some time now that ads which mention the prices of products and services are clicked more often,and Google has expanded on this with price extensions. At MaXtreme Marketing, we believe this would introduce a new level of competition and give some business owners an added advantage.

What Are Price Extensions?

All ad extensions, including price extensions, aim to provide the customers with maximum amount of information about the products and services. In the past, these extensions included location, phone number, services, direct links to sections of a website, etc. Now, Google has included price extension that allows you to add the price of various products and services in your ad. The information is displayed directly below the main ad copy and is immediately noticeable.

What are the Advantages?

There are many benefits of including price extensions in your campaign and some of them are listed here:

  • Prospective customers get more information and are more likely to click your ad.
  • The extension takes up considerable amount of real estate on the mobile screen and will push competitor ads below the fold, especially in portrait mode.
  • It’s convenient for the customers because they can click on the price link and are taken directly to the product. They won’t have to browse through the entire website to find what they want.

You won’t have to pay anything to set up the extension and there are many customisation options available to you.

What You Need to Know

Before you set up price extensions on your ad campaign, there are some things you need to keep in mind and these include:

  • This is only available in the mobile platform and only supports English at the moment.
  • The descriptions should be no more than 25 characters long.
  • The price unit can be per hour, day, week, month, and year.
  • You can set up separate landing pages for each price point or link all of them to the same page.
  • You can set up extensions on account, ad group, or campaign level.
  • You can set up a minimum of three and a maximum of eight extensions. Google recommends 5 or more.
  • You should only list prices relevant to the search keyword. For example, if the search user has typed ‘woman’s leather wallet’ you can’t show prices for men’s leather wallet, or leather handbags, etc. The prices should be relevant to the keywords.
  • Price extensions are only available the first ad on the search engine results page because they’d take up too much real estate if they were offered to everyone. This means that you’d face tough competition in order to get access to that position.

The price extensions are available in the drop down menu for ad extensions tab. As we mentioned before, there are no set up costs involved as you only need to pay the bid amount when your prospective customers click on the ad. It’s a good idea to take advantage of this opportunity before your competitors jump onto the band wagon. The competition for price extensions would be fierce and the early bird might win.

If you want to know more about Google’s Price Extensions, or want to hire our services, don’t hesitate to contact us at MaXtreme Marketing. You can get in touch through this form or give us a call on 4147166140.

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