06 August, 16
Prospective customers are always concerned about the price of a particular product, no matter what their budget is. That’s the first bit of information they seek when they click on ads or links to your business. Marketers have known for some time now that ads which mention the prices of products and services are clicked more often,and Google has expanded on this with price extensions. At MaXtreme Marketing, we believe this would introduce a new level of competition and give some business owners an added advantage.
What Are Price Extensions?
All ad extensions, including price extensions, aim to provide the customers with maximum amount of information about the products and services. In the past, these extensions included location, phone number, services, direct links to sections of a website, etc. Now, Google has included price extension that allows you to add the price of various products and services in your ad. The information is displayed directly below the main ad copy and is immediately noticeable.
What are the Advantages?
There are many benefits of including price extensions in your campaign and some of them are listed here:
You won’t have to pay anything to set up the extension and there are many customisation options available to you.
What You Need to Know
Before you set up price extensions on your ad campaign, there are some things you need to keep in mind and these include:
The price extensions are available in the drop down menu for ad extensions tab. As we mentioned before, there are no set up costs involved as you only need to pay the bid amount when your prospective customers click on the ad. It’s a good idea to take advantage of this opportunity before your competitors jump onto the band wagon. The competition for price extensions would be fierce and the early bird might win.
If you want to know more about Google’s Price Extensions, or want to hire our services, don’t hesitate to contact us at MaXtreme Marketing. You can get in touch through this form or give us a call on 4147166140.