18 August, 15
Your online reputation can make or break your business. According to Edelman Trust Barometer, about 65% of internet users think that online search is the most trusted source of information. Online reviews have a massive impact on your sales. About 72% say that positive reviews online make them trust a local business more. 88% claim that they trust reviews as much as they trust recommendations from friends and family.
While online reviews do work in your favor, negative reviews can lead to massive loss in revenue. When people are satisfied with a service, they rarely go out of their way to let others know. Opposite is the case if they’re dissatisfied.
How to Manage Reputation through SEO
The intention is to become more visible than negative reviews. Every company has some complaints against it. However, if you have enough positive comments to counteract the negative, you can minimize the loss.
Consider what kind of response your company name gets in SERPs. There are three categories you need to look into. The Web search results, the image search results, and the video search results. If you get a clean SERP, you have no problems. However, if you get results dominated by negative reviews in any of those searches, you need to work.
Negative results in this category are mostly linked to bad customer reviews in different websites. You can counteract this by running a campaign to encourage satisfied customers to review. You can subtly direct all satisfied customers to comment on public pages and if you’re successful, your reputation might improve.
You can also promote editorial reviews, articles, and blogs to bolster your reputation. If you want better results, you can respond to such reviews with a professional and positive attitude.
Creating new assets
You can create videos that would replace any bad review videos in the SERPs. This can be done by adding customer video testimonials, product reviews by a YouTube influencer, etc. You can also optimize such videos by distributing them through your social media channels and building links.
If your company website doesn’t have a customer reviews page, it’s worth the effort to create one. You can also implement an on-site user review system, which will promote increased transparency.
16 June, 15
Content marketing is just about what the doctor ordered for this year! Business of all sizes and purpose are eyeing the big market with the use of target strategies for promoting their content online. Whether you have a big pool of resources or not, you have a restricted budget or a separate marketing plan, you can make the difference with the right content marketing tips any given time of the year!
Today, the internet is abuzz with marketers using content as their numero uno tool for garnering in more eyeballs and readership. The visitor count takes a high jump with the use of the right and authentic content on a website. If a business if able to use custom content at the best platforms across the digital arena, it is sure to be as lucrative as it can get.
Visual Content is No.1 Priority
We live in a visual world full of colors and movement. The use of visual content in the form of videos, photos and infographics amongst others have taken the centre stage. Every now and then, we find an infographic, a slide presentation, a detailed PDF laced with images and graphics or a video being added to a website or a blog. They are not just informative but intelligent too; highly creative work!
We are all moving towards the social media today. We are tweeting, posting, sharing and liking on the social networks. More and more companies are using the social domain, to target their target market with fresh, regular and interactive content. They are working at the grass root level of connecting with their audience person-to-person.
No more “selling” content
The online users are no longer interested in sales ad or commercials that are purely for the selling purpose. You have to be curative in molding a product or service within the premises of quality, informative and interesting content.
Reuse in different ways
You cannot produce a large number of content pieces every given day. It gets difficult even if you have a large content team in place for this purpose. This is exactly why it is important to use a particular content in different ways. One can create a slide presentation from a blog or use points from an article for posting on social media. You can reword them for absolutely original content if you want.
Targeting a niche market
It is highly important that the niche market is identified and kept in mind by the content marketers. You should the audience that the content is aimed at and what purpose will it serve.