Tips To Improve PPC Conversion Rate

By Maxtreme

Pay-per Click advertising is one of the most effective marketing strategies available to business owners. Unlike SEO, it’s easier to implement and quick to deliver results, which is why it’s the first strategy people use when they set up their marketing campaign.

However, PPC can also be a black hole that’ll consume a significant portion of your marketing budget. Not all clicks lead to conversions and an ill-planned strategy can deliver low returns on your investment. At MaXtreme Marketing, we recommend the tips listed below to improve your conversion rate.

  • Optimize Your Ad Copy- PPC ads are short and precise so many people assume there’s no room for optimization. However, if you study your conversion rates and analytics performance, you’ll notice that different ad copies have different results. Sometimes the information you present in your ads makes all the difference. The first step to improve your PPC campaign is to study the copy, edit any errors, add keywords, and include persuasive and relevant information.
  • A/B Test Everything-A/B test is a great way to gauge the effectiveness of your ads. You can compare two different copies of the same ad to see which one is more effective, and implement that in your campaign. This form of testing is very effective and will help you design the most effective campaign and increase your conversion rates. It’s vital to test your copies regularly because sometimes effective campaigns start to falter after a few months. You need to refresh your PPC ads to ensure they remain effective.
  • Tweak the Landing Pages-Landing pages are some of the most important aspects of PPC campaigns. They need to provide prospective customers with all the information they need and encourage their interest in buying your product. The landing pages need to be polished and well-designed to minimize the bounce rates. Here are some things you need to include in your landing pages:
    • Precise information about the product and service.
    • An eye-catching heading and subheading.
    • A clear and visible CTA button.
    • Clean design with strong association with the company branding.
    • High-quality images that make the page look sharp and professional.

    If your landing pages have all of these aspects in place, it’ll deliver better ROI and have a lower bounce rate.

  • Choose the Right Keywords- If you want to increase conversions and minimise bounce rates, you should target the right audience and that means you need to choose the keywords carefully. Your ad copy should target the most relevant keywords so it’s important to research before you bid. You should also include negative keywords in your campaign.
    That’ll ensure keywords that don’t lead to conversions won’t trigger your ads. You can update your negative keywords list regularly with the help of Google Analytics. The reports would show you just how well different keywords perform and which keywords lead to conversions. You can adjust your campaign based on this information.
  • Add Special Offers- People will be more tempted to purchase products or hire services if they’re offered a discount or special offers along with their purchase. Even small incentives work well and can tempt a prospective customer to convert. You can offer Internet-only programs to boost sales in your brick and mortar stores as well. For example, a salon owner could offer 10% on services to customers who use the online code.

If you want to know more about PPC conversion rates, or want to hire our services, don’t hesitate to contact us at MaXtreme Marketing. You can get in touch through this form or give us a call on 4147166140.

Prospective customers are always concerned about the price of a particular product, no matter what their budget is. That’s the first bit of information they seek when they click on ads or links to your business. Marketers have known for some time now that ads which mention the prices of products and services are clicked more often,and Google has expanded on this with price extensions. At MaXtreme Marketing, we believe this would introduce a new level of competition and give some business owners an added advantage.

What Are Price Extensions?

All ad extensions, including price extensions, aim to provide the customers with maximum amount of information about the products and services. In the past, these extensions included location, phone number, services, direct links to sections of a website, etc. Now, Google has included price extension that allows you to add the price of various products and services in your ad. The information is displayed directly below the main ad copy and is immediately noticeable.

What are the Advantages?

There are many benefits of including price extensions in your campaign and some of them are listed here:

  • Prospective customers get more information and are more likely to click your ad.
  • The extension takes up considerable amount of real estate on the mobile screen and will push competitor ads below the fold, especially in portrait mode.
  • It’s convenient for the customers because they can click on the price link and are taken directly to the product. They won’t have to browse through the entire website to find what they want.

You won’t have to pay anything to set up the extension and there are many customisation options available to you.

What You Need to Know

Before you set up price extensions on your ad campaign, there are some things you need to keep in mind and these include:

  • This is only available in the mobile platform and only supports English at the moment.
  • The descriptions should be no more than 25 characters long.
  • The price unit can be per hour, day, week, month, and year.
  • You can set up separate landing pages for each price point or link all of them to the same page.
  • You can set up extensions on account, ad group, or campaign level.
  • You can set up a minimum of three and a maximum of eight extensions. Google recommends 5 or more.
  • You should only list prices relevant to the search keyword. For example, if the search user has typed ‘woman’s leather wallet’ you can’t show prices for men’s leather wallet, or leather handbags, etc. The prices should be relevant to the keywords.
  • Price extensions are only available the first ad on the search engine results page because they’d take up too much real estate if they were offered to everyone. This means that you’d face tough competition in order to get access to that position.

The price extensions are available in the drop down menu for ad extensions tab. As we mentioned before, there are no set up costs involved as you only need to pay the bid amount when your prospective customers click on the ad. It’s a good idea to take advantage of this opportunity before your competitors jump onto the band wagon. The competition for price extensions would be fierce and the early bird might win.

If you want to know more about Google’s Price Extensions, or want to hire our services, don’t hesitate to contact us at MaXtreme Marketing. You can get in touch through this form or give us a call on 4147166140.

Google has launched a new AdWords Customer Match feature that makes it easier for you to target users. Earlier, it was required to depend on demographics and affinities to be able to reach the targeted audience. The new feature allows you to create and target custom audience by loading email addresses. It will allow you to serve different bids at different stages in the sales channel. With just the email addresses, you will be able to reach your audience on Gmail, Search and YouTube.

According to Google, you can also generate ‘Similar Audiences’ to the uploaded audiences, having similar behavior and demographics. Such a targeting system has been there on the Google Display Network for some time. It is expected to help improve your lists’ reach by up to 10 times.

Features of AdWords Customer Match

When you upload your emails list to AdWords, Customer Match will determine the number of contacts who are using Google’s products. The match rate is much higher than even that of Facebook and Twitter. But the ‘matching’ results can vary depending on the size of the emails list uploaded and several other factors.

Benefits of AdWords Customer Match

This feature has proven that Google’s customer matching capabilities are much more powerful than those of Twitter and Facebook. Because of this feature, you will now be able to target your audiences with more efficiency. It also demonstrates how Google is upgrading its AdWords program to meet the growing demands of advertisers.

In the initial tests on lists, Customer Match returned a match rate of over 50%. It is also likely to benefit advertisers who are using Gmail Sponsored Promotions, Remarketing Lists for Search Ads and Content Remarketing by allowing them to serve an ad / specific bid to their audience more actively.

Similar Audiences Feature

The Similar Audience feature in Customer Match further allows you to find and develop new customers. This can be done using a set of parameters based on your uploaded lists. You can achieve this even when the targeted prospects have no history of interaction with your website. It allows you to boost your reach multiple times and target audiences who have similar attributes.

If you are using both paid social media campaigns and PPC, AdWords Customer Matching is the perfect next step.It is custom targeted audiences that play a key role in making paid social campaigns so effective, you can now take advantage of the same strategies to your Google AdWords campaigns.

Google has launched a new AdWords Customer Match feature that makes it easier for you to target users. Earlier, it was required to depend on demographics and affinities to be able to reach the targeted audience. The new feature allows you to create and target custom audience by loading email addresses. It will allow you to serve different bids at different stages in the sales channel. With just the email addresses, you will be able to reach your audience on Gmail, Search and YouTube.

According to Google, you can also generate ‘Similar Audiences’ to the uploaded audiences, having similar behavior and demographics. Such a targeting system has been there on the Google Display Network for some time. It is expected to help improve your lists’ reach by up to 10 times.

Features of AdWords Customer Match

When you upload your emails list to AdWords, Customer Match will determine the number of contacts who are using Google’s products. The match rate is much higher than even that of Facebook and Twitter. But the ‘matching’ results can vary depending on the size of the emails list uploaded and several other factors.

Benefits of AdWords Customer Match

This feature has proven that Google’s customer matching capabilities are much more powerful than those of Twitter and Facebook. Because of this feature, you will now be able to target your audiences with more efficiency. It also demonstrates how Google is upgrading its AdWords program to meet the growing demands of advertisers.

In the initial tests on lists, Customer Match returned a match rate of over 50%. It is also likely to benefit advertisers who are using Gmail Sponsored Promotions, Remarketing Lists for Search Ads and Content Remarketing by allowing them to serve an ad / specific bid to their audience more actively.

Similar Audiences Feature

The Similar Audience feature in Customer Match further allows you to find and develop new customers. This can be done using a set of parameters based on your uploaded lists. You can achieve this even when the targeted prospects have no history of interaction with your website. It allows you to boost your reach multiple times and target audiences who have similar attributes.

If you are using both paid social media campaigns and PPC, AdWords Customer Matching is the perfect next step.It is custom targeted audiences that play a key role in making paid social campaigns so effective, you can now take advantage of the same strategies to your Google AdWords campaigns.

Pay-per-click or PPC is a part of inbound marketing techniques. In essence, the buying process is initiated by the potential customer. The person sees your ad in a webpage or in search pages and clicks because they’re interested and might make a purchase. Naturally, it’s a highly effective form of marketing. There are some PPC tools that you can use to increase the performance and productivity of your ads.

These tools create assets and ideas, help in implementing PPC ads properly, and help optimize the visibility of the ads by organization or prioritization. They help you use PPC more effectively.

Competitor Domains

AdWords allows you to compare your ad impression with competitor domains. You can do this via the Keyword Planner tool. This will help you determine the best keywords and the right density to use to get an edge over your competitors.

Market leader Domains

You can also compare your ad impression share with market leaders in your industry. You can then analyze the websites of the market leaders, pick the keywords they use, study the density and placement of the keywords before working on your own ads.

Auction Insights

This allows you to see just how successful your ad groups, campaigns, and keywords are. The tool compares your performance against other advertisers in the same industry for 10 keywords that took part in the same auctions. The table shows the impression share, average position, overlap rate, the position above rate, the outranking share & top of the page rate. Of these, three metrics stand out.

  • The overlap rate shows the percentage of times you and your competitor received an impression at the same time.
  • The position above rate shows the percentage of times your competitor’s ad was higher than yours on a page.
  • The top of page rate shows the percentage of time a competitor’s ad was placed at the top of the page.

Demographics

The display network tab shows demographics. This section contains gender, age, and parental status for particular keywords. The data allows you to understand the audience demographic for that particular keyword and plan your PPC campaign accordingly.

Mobile Ads Preview

This allows you to search your own ad like you would naturally search on Google. You can view by different domains, including .com, .ca, etc. You can also sort by language, location, and device.

Along with the above tools, attributions reports, ads gallery, labels, etc. can help you get more from your PPC ad campaign. Whatever platform you’re using, be sure to familiarize yourself with all its tools and functions.

Google Adwords is one of the effective online marketing campaigns used the world over. It is an important tool in the hands of online marketers as well as business owners to help them reach out to their potential customers and improve their website traffic. The most important factor that runs in favor of this marketing process is that it is cost-effective and is a boon for small businesses. It is one of the easiest ways of driving traffic to one’s website in relatively less time.

You Pay When Your Ad Gets a Click

When it comes to affordability and value for your money, Google AdWords rules all the way! You only need to pay when a user clicks on your website ad. Therefore, there is a higher return on investment for such an online ad campaign. There is more value for every penny that you spend on it.

More Exposure

With your website link and name appearing in the top of the search results and at the right hand side of the search page, it gains more exposure. It continues to be one of the best ways to get quality web traffic to your website.

Niche Market

Businesses can target their potential customers easily through AdWords. With relevant ads appearing at the top and right hand side of the search results, there are better chances of your website URL being clicked and visited by the users. One gets more relevant and qualified traffic to their website with this form of marketing.

Quick Results

One can get finer and assured results using the ad campaign in relatively less time. If you are looking to get qualified traffic in good time to your website, it is high time to work on your Pay Per Click (PPC) campaigns. With a targeted campaign using the right set of keywords, one can direct relevant traffic; thus ensuring more business opportunities.

Track Performance

A PPC campaign can be easily tracked and monitored by an online marketer. A business owner finds it easy to track the performance of the campaigns, improvise them and get better results. The ad campaign reports include the cost of the ads, total expenditure and earnings from the
campaigns. Hence, the online marketing specialists can analyze the worth of an ad campaign and its future potential in terms of its profitability as well.

Google Adwords campaign has been one of the most popular ways of gaining qualified traffic for one’s website in the most legit and profitable way.

Keyword research stands as arguably the first step in the overall SEO process and promotion of your website. Apart from SEO, it is one of the fundamentals when it comes to anything that you do online. Right from search to information accessibility, you need to have an understanding of keywords.

For a website to succeed and get a top ranking on the search engines, it is important that it has the right keywords used in the right quantity and at the right places. Keyword research takes into consideration keywords or keyphrases that are important to a business and which are used by the niche audience of the industry that the business is part of.

Why are keywords important?

Keywords are the main search units used by both search engines as well as the end users in finding, accessing and retrieving information on a website. The addition of the keywords can either make or break the future of your website. If you happen to be a novice and do not conduct a good research for keyword identification and usage on your website and for offline optimization, you might end up jeopardizing the prospects of your online business altogether.

What comprises keyword research?

Keyword research is a series of inter-woven steps that help in the correct identification and usage of main and secondary keywords for a business. Every business or service is searched by the users with the use of keywords and keyphrases. Some of the common and top ranking keywords are known as main keywords while the tertiary keywords are known as secondary keywords.

The process involves identification of the right keywords that are in context to the business in hand. The keywords need to be specific to the business that needs to be promoted. The keywords are then analyzed for the search ability and popularity on the search engines. The competition for the keywords on the search engines determines their value and profitability for a website. The keywords are then re-checked with respect to their search engine friendliness and then implemented on the website and different online promotion platforms.

How to perform keyword research effectively for quality on page and offpage promotion?

Effective keyword research is the key to finding and implementing the right keywords on the website. This further helps in higher crawlability of the website by the search engine spiders as well as makes it easier for the users to retrieve information. The first step towards keyword research is website analysis and determining the goal of the website. The kind of business, industry type, niche audience, geographical work area and objectives are some of the many factors considered while identifying keywords and analyzing their relevance to a business.

It is also important to analyze your competitor websites and their keyword usage. The use of advanced keyword tools and techniques also help in finalizing the final list of keywords for the website.

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