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8 Easy Ways to Optimize Video Content

It’s been said a picture is worth a thousand words, but internet users have shown that video is worth many, many more. Some studies have shown that 80 percent of users have remembered watching a video ad in the past month, with 46 percent acting afterward, visiting the advertiser’s website or learning more about the […]

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Five Steps to Creating an Integrated SEO and PPC Digital Marketing Campaign

SEO and PPC (also known as SEM—search engine marketing) are key terms in the digital marketing world. Many people make the mistake of viewing them as an “either-or” prospect and include either SEO or PPC in their marketing budget. In reality, SEO and PPC are the yin and yang of digital marketing and have maximum […]

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Social Media Marketing Trends in 2018

One constant you can count on is this: The digital world is ever changing. In 2017 alone, Twitter went from 140 to 280 characters, Instagram and Snapchat continued to expand with stories and filters, and live-stream videos—such as those on Facebook—have skyrocketed in popularity. What social media trends will be hot in 2018? And how […]

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Develop an Integrated Marketing Strategy In 7 Easy Steps

7 Simple Steps to Developing an Integrated Marketing Strategy Developing an integrated marketing strategy is one of the most important things you can do to help ensure your organization’s success. This strategy is a roadmap showing you not only your desired goal, but your audience, how you can best reach them, and how you can […]

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Seven Ways to Repurpose Content and Generate Leads

“Content is king.” This popular catchphrase has been oft-repeated by digital marketing professionals. However, creating and maintaining a content marketing calendar takes considerable time and resources. Naturally you want to ensure you can get the maximum life—and return—out of your content. An easy way to do this is through repurposing old content. Remember, “old” doesn’t […]

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Digital Marketing Trends

Six Key Digital Marketing Trends—and Tips—for Higher Ed Digital marketing is constantly changing and adapting to users’ needs. Major platforms, including Facebook, LinkedIn, and Snapchat regularly introduce new features and adjust their strategies to better serve users—and get ahead of the competition. You, too, can stay ahead of the competition and reach your target audience […]

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Native Advertising and Higher Education

With so many higher education options available to students, you want your school to stand out. Native advertising can help. Native ads are a form of paid media, where the advertisement follows the form, function and design of the environment where it is placed. It’s one of the most effective forms of advertising today: according […]

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Multilingual Website Benefits

Five Important Factors for Multilingual Websites Today we live in a truly global society. Thanks to the Internet, people worldwide can easily learn about products and services—including options for higher education. That’s why it’s important to consider a multilingual website to showcase your school and educational offerings. Here are the top five benefits for having […]

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Marketing Automation for Higher Education

OFFERING STUDENTS THE RIGHT INFORMATION AT THE RIGHT TIME SO THEY WILL MAKE THE RIGHT CHOICE In today’s social digital world, higher education marketers face stiff competition. Prospective students of all ages and diversities have literally hundreds of school choices at their fingertips: public and private. Online, on-campus or blended education.Opportunities for scholarships or tuition […]

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Tips To Improve PPC Conversion Rate

Pay-per Click advertising is one of the most effective marketing strategies available to business owners. Unlike SEO, it’s easier to implement and quick to deliver results, which is why it’s the first strategy people use when they set up their marketing campaign. However, PPC can also be a black hole that’ll consume a significant portion […]

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