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Native Advertising and Higher Education

With so many higher education options available to students, you want your school to stand out. Native advertising can help. Native ads are a form of paid media, where the advertisement follows the form, function and design of the environment where it is placed. It’s one of the most effective forms of advertising today: according […]

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Multilingual Website Benefits

Five Important Factors for Multilingual Websites Today we live in a truly global society. Thanks to the Internet, people worldwide can easily learn about products and services—including options for higher education. That’s why it’s important to consider a multilingual website to showcase your school and educational offerings. Here are the top five benefits for having […]

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Marketing Automation for Higher Education

OFFERING STUDENTS THE RIGHT INFORMATION AT THE RIGHT TIME SO THEY WILL MAKE THE RIGHT CHOICE In today’s social digital world, higher education marketers face stiff competition. Prospective students of all ages and diversities have literally hundreds of school choices at their fingertips: public and private. Online, on-campus or blended education.Opportunities for scholarships or tuition […]

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Tips To Improve PPC Conversion Rate

Pay-per Click advertising is one of the most effective marketing strategies available to business owners. Unlike SEO, it’s easier to implement and quick to deliver results, which is why it’s the first strategy people use when they set up their marketing campaign. However, PPC can also be a black hole that’ll consume a significant portion […]

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Google launching Price Extensions for Mobile Text Ads

Prospective customers are always concerned about the price of a particular product, no matter what their budget is. That’s the first bit of information they seek when they click on ads or links to your business. Marketers have known for some time now that ads which mention the prices of products and services are clicked […]

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What makes the New Structured Snippets so Special?

Google has launched a new AdWords Customer Match feature that makes it easier for you to target users. Earlier, it was required to depend on demographics and affinities to be able to reach the targeted audience. The new feature allows you to create and target custom audience by loading email addresses. It will allow you […]

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What are the Benefits of the New AdWords Customer Match Feature?

Google has launched a new AdWords Customer Match feature that makes it easier for you to target users. Earlier, it was required to depend on demographics and affinities to be able to reach the targeted audience. The new feature allows you to create and target custom audience by loading email addresses. It will allow you […]

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SEO and Reputation Management

Your online reputation can make or break your business. According to Edelman Trust Barometer, about 65% of internet users think that online search is the most trusted source of information. Online reviews have a massive impact on your sales. About 72% say that positive reviews online make them trust a local business more. 88% claim […]

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PPC Tools to Increase Performance and Productivity

Pay-per-click or PPC is a part of inbound marketing techniques. In essence, the buying process is initiated by the potential customer. The person sees your ad in a webpage or in search pages and clicks because they’re interested and might make a purchase. Naturally, it’s a highly effective form of marketing. There are some PPC […]

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Top 5 Content Marketing Tips

Content marketing is just about what the doctor ordered for this year! Business of all sizes and purpose are eyeing the big market with the use of target strategies for promoting their content online. Whether you have a big pool of resources or not, you have a restricted budget or a separate marketing plan, you […]

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