When you’re marketing a product though search engines, the last thing you want is for your advertising account to get suspended. Unfortunately, if you’re not careful, that’s exactly what’s going to happen. All search engines have their own guidelines that they expect you to follow without fail.
At Maxtreme, we believe that prevention is definitely better than cure when it comes to PPC account suspensions. Google, especially, is very stringent. If they catch you flouting even one rule, they might suspend your account.
There are several reasons why your account might be suspended. We’ve seen some clients, with expertly managed accounts, permanently lose access to AdWords. This can be devastating, especially if you’ve worked very hard to create a sound marketing campaign. Here are the common reasons why people face PPC account suspensions:
Google, Bing, and other search engines want your website to have value to the user. If the user clicks on the link to your page, you need to have the content that your audience needs. If you consistently fail to provide the right information, your account may get suspended.
Sometimes, despite your efforts, you might have malware on your site or it might not be completely secure. If that happens, Google isn’t going to encourage its users to visit you. If they find that the problem persists, they’ll remove your website from the equation.
If your website is hacked into, Google, Bing, etc will not direct traffic towards you and will suspend accounts they deem unfit.
These are just three of the several reasons why your account might get suspended.
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If you’ve hired us to manage your AdWords account, it’s unlikely that it’ll ever get suspended. As we’re a part of this industry, we keep ourselves constantly apprised on the rules and regulations. If Google or Bing changes their policies, we know immediately and we endeavor to understand and implement the changes accordingly as soon as possible.
In most cases, the search companies will give us ample of warning if we violate their policies. We check the communications regularly and if we find a warning notice, we immediately move to correct the mistake before it can lead to PPC account suspensions.
Suspensions happen at different levels. Some suspensions are just warnings, or even security checks. If that happens, the account is restored in a matter of two to three business days. For policy violations, we might need to contact Google to understand exactly what went wrong. They might not give us the specifics, but they’ll point us in the right direction. It’s up to us to correct the mistake and submit your account for review.
In most cases, your account would be restored. You just need to correct the mistake that lead to PPC account suspensions.in the first place.